Penrith Stadium welcomes Helloworld Travel as naming rights partner

Penrith Stadium will be known as Helloworld Stadium when it re-opens in 2027.

Helloworld Travel has been announced as the inaugural naming rights partner of Western Sydney’s newest major destination.

The 5 year partnership marks the first time Australia’s leading retail travel company, with a network of more than 2,000 independent travel agents and travel brokers across the country, has sponsored a major sporting venue. 

Designed with fans, players and the community in mind, key features include steeper grandstands to bring spectators closer to the action, new videoboards and sound systems, expanded food and beverage options, increased amenities, modern corporate spaces, and improved accessibility, safety and security.

The stadium will be the future home of the Penrith Panthers, while also hosting concerts and major sporting events, continuing the legacy of Penrith Park, which first opened in 1967.

"Today marks an incredibly proud moment for Helloworld Travel and our network of passionate travel professionals. The naming of Helloworld Stadium reflects our long-standing commitment in Australia and New Zealand to connecting people with unforgettable experiences – whether that’s exploring the world with the help of our legion of travel professionals or coming together to celebrate great sporting and live entertainment events. 

“We’re thrilled to partner with Venues NSW on this exciting new chapter in Penrith and look forward to seeing Helloworld Stadium become a place that will create lifelong memories for friends and families.”  

Helloworld Travel Chief Executive and Managing Director, Andrew Burnes AO